Marketing is one of the critical aspects of any business’s success. It always will be a core factor that decides the firm’s future development and growth. In this article, you’ll get to know what social media marketing is and why it has been given so much value over the past few years.
What is Social Media Marketing?
Social Media Marketing, in simple terms, is the process or a link that connects the consumers with your brands or products through the various media platforms like Instagram, Twitter, YouTube, and so on to generate more traffic to your business organically.
Taking up social media marketing in your business will help you gain a loyal and engaging customer base. The content you intend to promote should be curated so that it suits the target platform. This strategy will help boost the awareness of your product.
It is vital in any branch of business as it concentrates on the practical application of marketing techniques and proper management of the available resources in your industry. Social media apps were one of the marketing methods until a couple of years ago.
Due to immensely increasing popularity, these apps have become a massive resource to all businesses, irrespective of their size. While social media marketing is precious and beneficial to your business growth, your strategy will differ based on which network your target audience spends their time on.
The results of marketing through social media are not instant. It takes money, time, and patience to build the consumer base you are planning to achieve.
Key Statistics On The Scope Of Social Media Marketing
1. Facebook
With monthly active users of 2.8 billion, Facebook has become the most popular social networking platform globally. The United States, being its local market, records over 60.5% of monthly social media visits.
Facebook allows you to find and select your target audience based on their age, gender and interests, and much more. They could spread their reach by developing a solid mobile integration with stand-alone apps like Facebook Messenger and acquiring Whatsapp.
Facebook generated an annual income of $70.7 billion, mostly with only advertising. Overall, the networking platform generated 92% of its yearly revenue via mobile, illustrating Facebook’s symbiotic relationship with mobile social networking.
“Facebook revenue for twelve months ending December 31, 2020, was $85 Billion, a 21.6% increase year-over-year.”
2. Instagram
Instagram is another popular app that allows its users to edit and share their photos and videos. The United States comes first with more than 130 million users, whereas India, with more than 100 million users, takes second place. Also, the average age of users attracts many marketers because most of them are millennials and followed by GenZs.
“As of July 2020, over two-thirds of total Instagram users were aged 34 years and younger. The users aged 25 to 34 years accounted for the largest share of global Instagram audiences.”
3. Twitter
Twitter is one of the most famous names in the modern tech and media landscapes. The users can follow other users and tweet at them in their feeds. The number of active users has been significantly increasing over the past few years. It is reported that the total daily active users of this platform are 192 million!
“In 2018, the microblogging site generated an estimated 1.32 billion U.S. dollars with U.S. advertising, and it is expected to reach 1.78 billion U.S. dollars in 2021.”
The list continues, but referring to the list of data given above, you can get a clear idea about what the scope of social media has become now. Promoting your content correctly with the right consumer base in a suitable platform will help you achieve exponential growth!
Benefits Of Social Media Marketing
There are few reasons why you should switch to Social Media Marketing. We have selected the three core reasons why this is beneficial for your business.
Increase Awareness
As per statistics, there are 3.2 billion social media users worldwide. Considering this number, you can understand how your business will develop by sharing content tailored to your target customer base.
Social media has proven to boost product awareness by generating user engagement, i.e., directing traffic to your brand or site with the help of trending hashtags, links, reposts, etc.
Build Customer Relationship’s
Having good relations with your followers plays a crucial role in ensuring the success of your brand. By engaging with your social media followers, you’ll build lasting relationships between them and your business, which will help gain new customers and retain the old ones too.
You can connect with your followers by interacting through your posts, replying to their comments, and queries and assisting if required.
Learning From The Competition
Keeping an eye on your competitor’s marketing method may get you some leverage over them. Doing so will help you decide what should be changed and what not; in terms of your approach, you can also ensure that your marketing style stands out from the crowd.
Who Should Use This Guide?
Anyone who plans to promote their business to a new audience needs a basic idea about social media marketing. It is advised to learn about the new strategies and methods in social media as it is highly demanded in marketing, which is diversifying day by day.
Suppose you’re planning to approach your customers as a social media marketer. In that case, you’ll need to invest a reasonable amount of time learning the marketing concept and the various platforms you’ll use to offer your products and services.
Social media marketing is a process to success that requires trial and error as social media is rapidly changing. The key is to be informed about the changes and innovations taking place in the business. If you fall behind, you will fail inevitably and may lose your stand in the industry.
How To Get Into Social Media Marketing?
- The first step is to identify your objective. In some cases, you may find it difficult to set a specific purpose if you don’t have a plan in mind. Some of the common goals are engaging with customers, posting relevant content, tracking progress, etc.
- The next step is to find your audience and build a relationship with them because you can achieve your goals to a certain extent if you listen to your followers’ words.
- Finally, the third step is to be aware of the changes and be patient to get the result you desire.
Final Thoughts
Social Media Marketing is one of the critical parts of promoting and making people aware of your brand. Learning the techniques and experimenting with them will get you leverage over your competition, making you stand out of the crowd. Give what your customers need, and you shall get the result you seek.
Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook and other social tools on the web.