Writing great content is a skill that anyone can develop, so even if you have no experience at all, you can always start learning to write well. Likewise, if you are an expert in supply chain management, you can start writing content for an audience in your niche (even if you have never done it before). Here’s how to write content for procurement managers in 2023.
#1 Understand the Context
First and foremost, you need to understand the context in which you will be covering any particular topic you decide to write about. You need to be up to date with the latest industry news and activities to be able to deliver both valuable and relevant content to your readers.
The past few years were stressful for professionals in different fields, especially procurement managers. The pandemic changed the way supply chains worked and the effects can be felt still. You need to be aware of the changes that occurred in the industry over the past few years and write about different topics with this context in mind.
#2 Deliver Value and Clarity
Above all else, you need to deliver value and clarity with your content. If your texts don’t bring any value to your readers, they won’t be interested in what you have to say. Likewise, if the way you write is confusing (or the tips you give are confusing), your audience could also leave you.
Always make sure that your content is useful to your readers in some way. It can be informative, educational, or entertaining in nature – but it should have some kind of value. And always proofread and edit your texts carefully so that you are certain that everything is easy to understand.
#3 Recognise Internationality
Supply chain management is not always something done locally – it can be quite international in nature. That is why it would be a good idea to recognise that in your content and take the internationality factor into account when giving tips.
In addition to that, you might want to expand to international audiences and create content in multiple languages. In this case, you can use different online translation services to translate your content into different languages and target readers in other countries.
#4 Show Empathy
Procurement managers often have to deal with stress. Perhaps some of them might even feel like their work isn’t recognised and valued as much as they would like it to be. That is why showing empathy is so important.
By showing empathy in your content, you can build trust and understanding between you and your readers. Know what your readers’ pain points and worries are and try to solve their problems by providing actionable tips to them.
#5 Educate and Entertain
It goes without saying that most procurement managers received some kind of supply chain management education as it is an essential requirement for the job. However, this doesn’t mean that they stopped learning.
You can use your content both to educate and entertain your readers. What are the newest trends in the industry? What are some interesting insights from experts in the field? How about some jokes or memes related to the job? Don’t be afraid to educate and entertain at the same time.
#6 Provide Insight
Speaking of experts, providing some kind of insight in your content is a great way to build trust as well as show that you yourself are an expert in the field. It will help you create an image of authority for yourself and perhaps even become a thought leader in the sphere of supply chain management.
If you don’t have much experience of your own, you can always refer to the stories of others. Find some famous examples of supply chain management done right and tell your audience about them through your content.
#7 Get Additional Help
As someone just starting out with content, you could be struggling to create high-quality texts. In this case, consider getting additional help by checking websites to write essays and hiring an experienced writer. They will explain to you the best techniques for creating content in your niche and help you write your first texts.
#8 Experiment with Formats
Once you get more confident in your writing skills, you can start experimenting with content formats. There are so many types of content you can create that it can be overwhelming at times, so try them one at a time. Here are some interesting examples of content types about supply chain management:
- Case studies that show cumulative returns
- Content about experts and their technology
- Product-specific content
- Interactive content such as webinars or quizzes
- Shareable content like infographics
#9 Plan Content Beforehand
One rule you should always follow is planning. If you plan your content well, it will be much easier to actually create it. Know your readers, select your topics, perform research, create an outline, and only then start writing whatever piece of content you decided to create. You should be doing all of these things before rather than during the actual writing process.
#10 Proofread and Edit Thoroughly
Lastly, don’t forget to proofread and edit your texts thoroughly. You can’t publish a rough first draft that still has factual or linguistic mistakes in it. Proofread it yourself and then ask someone else to do it for you as well so that you don’t miss any important issues or mistakes.
Wrapping Up
All in all, writing high-quality content for procurement managers will likely be easier than you think it is. If you have enough knowledge about supply chain management, you can start writing content for procurement managers though it will take you some time to improve your skills. Use the tips in this article to help you become a better content writer and create texts for an audience of procurement managers.
Develop your procurement know-how with IoSCM. The IoSCM Procurement Academy creates confident and certified procurement and purchasing professionals by working with businesses and individuals to deliver tailored courses in all sectors of supply chain management. Call 0800 1422522 today to find out more.