Level 5 Supply Chain and Operations Management - Marketing for Purchasers - Institute of Supply Chain Management
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Level 5 Supply Chain and Operations Management – Marketing for Purchasers

10 Unit Credit Values

  • Role of Marketing in an Organisation: Marketing Principles, Development of a Marketing Strategy
  • Analysis of Marketing Information: Different Methods of Market Research, Elements of Sourcing a Plan, Benefits of Marketing Information Systems
  • Components of a Marketing Mix: Use of 7 P’s, Purpose of Marketing Partnerships, Product Strategy and Categorisation

The above is the unit content for the Marketing for Purchasers unit found in the Level 5 qualification. To view more units, click here and select the “Units” tab

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