10 Unit Credit Values

• Principles and Concepts of Marketing: Marketing principles, Marketing concepts, Marketing mix
• Develop a Marketing Strategy: The relationship between an organisation’s vision and mission and the marketing strategy, Marketing planning concepts, Opportunities and risks, Product brand
• Analyse Competitive Advantage: Analytical marketing tools, The competitive environment

The above is the unit content for the Principles of Marketing unit found in the Level 7 qualification. To view more units, click here and select the “Units” tab.