Level 7 Purchasing - Principles of Marketing - Institute of Supply Chain Management
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Level 7 Purchasing – Principles of Marketing

10 Unit Credit Values

  • Principles and Concepts of Marketing: Marketing principles, Marketing concepts, Marketing mix
  • Develop a Marketing Strategy: The relationship between an organisation’s vision and mission and the marketing strategy, Marketing planning concepts, Opportunities and risks, Product brand
  • Analyse Competitive Advantage: Analytical marketing tools, The competitive environment

The above is the unit content for the Principles of Marketing unit found in the Level 7 qualification. To view more units, click here and select the “Units” tab.

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