Level 7 Logistics and Transport – Principles of Marketing - Institute of Supply Chain Management
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Level 7 Logistics and Transport – Principles of Marketing

10 Unit Credit Values

  • Principles and Concepts of Marketing: marketing principles; marketing concepts, marketing mix
  • Developing a Marketing Strategy: the relationship between an organisation’s vision and mission and the marketing strategy; marketing planning concepts; opportunities and risks; product branding
  • Analyse Competitive Advantage: analytical marketing tools; the competitive environment

The above is the unit content for the Principles of Marketing unit found in the Level 7 qualification. To view more units, click here and select the “Units” tab.

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