10 Unit Credit Values
- Principles and Concepts of Marketing: marketing principles; marketing concepts, marketing mix
- Developing a Marketing Strategy: the relationship between an organisation’s vision and mission and the marketing strategy; marketing planning concepts; opportunities and risks; product branding
- Analyse Competitive Advantage: analytical marketing tools; the competitive environment
The above is the unit content for the Principles of Marketing unit found in the Level 7 qualification. To view more units, click here and select the “Units” tab.